Kits Beach Co.

The Project:

We could all use a little more Kits Beach in our lives; Just that super relaxed vibe you have to live to believe--or wear. Kits Beach Co. delivers that feeling in every stitch, from boonie hats to beach towels, t-shirts, and more! There's something exciting yet scary about starting with a blank canvas, and that's where this story begins. Kitsilano is one of the more popular areas of Vancouver consisting of funky shops, delicious restaurants, and a beautiful beach. The brand, apparel, and vibe of the company needed to match that laidback lifestyle and catch the attention of the younger demographic the area attracts.

Lifestyle photography by Cassandra Casley — Twist & Shutter

www.kitsbeachco.com

The Assignment:

Creative Direction
Brand Identity Design
Print Collateral
Product Photography
Web Design
Apparel