The Project:

The North Shore Warriors are a BC Hockey Academy playing in the CSSHL (Canadian Sport School Hockey League). While this high-performance hockey development program recently expanded to six teams, it was Pinewoods responsibility to build a visual identity to grow with the program. The goal was to construct a brand that had a collegiate aesthetic; clean, classic, and versatile. With the letter W being such a strong symmetrical shape we made it the focal point and designed around it.